Brand DNA: Decoding Your U-Chromosome

U-Instructor: Angela DiMarco

In this course, you are going to define all that makes you uniquely tick by going underneath the surface to unearth your differentiating qualities. See below for full description.

Develop your personal brand through four 2-hour, interactive workshop sessions:

  • Tuesday, February 20, 2024 @9:00am-11:00am EST
  • Tuesday, February 27, 2024 @9:00am-11:00am EST
  • Tuesday, March 5, 2024 @9:00am-11:00am EST
  • Tuesday, March 12, 2024 @9:00am-11:00am EST

Registration deadline:

February 19, 2024


20 in stock


Do you realize that your brand is reflected in all you do and say? Every action either elevates or denigrates your brand, so let’s dive in to truly understand who you are and what you stand for.


In this course, you are going to define all that makes you uniquely tick by going underneath the surface to unearth your differentiating qualities.


This course is ideal for those who wish to develop their personal brand (perfect for job hunters), those starting up a new business or are currently running a business that could use a reboot, and anyone who wishes to learn this process.


Angela, who has been branding companies large and small for nearly 20 years, is passionate about making corporate-level branding guidance accessible to everyone.


I purchased a seat. How do I access my workshop? 

Within 24 hours of your successful purchase, you will receive an email with your prompting you to create a free member account. Once you’ve verified your email address, log in and click on MY WORKSHOPS to view your upcoming workshop page (please allow up to 24 hours for your workshop to show up. Humans are working behind the scenes!). There, you will find everything you need within the purple locker. The U-Classroom access button will turn orange roughly 5 minutes before your workshop is scheduled to begin.


How do I change my temporary password?

Log in to using the email address and current password. Once logged in, click on your name in the top right corner to open a mini My Account menu. Click on Account Settings and change your password. While you are there, you can create your U-Social profile and adjust your notification settings and timezone.


How many participants will be in the workshop? 

We believe in creating an intimate space so everyone has the ability to interact and engage with the U-Instructor. Therefore, we allow a maximum of 20 (twenty) seats.


What if I cannot attend a session?

All sessions are recorded and the replay link is available a few hours after the workshop session is complete. However, the recordings are not the best and are really for referring back to. If you want to get 100% from your workshop, we strongly suggest you make the time to be there for every session.


How is the value of the workshop determined? 

Our U-Instructors fall under one of four categories: Phenoms, Phoenixes, Warriors, and Rising Stars, and workshop costs range from $50-$125 USD per hour depending on the U-Instructor’s category and level of experience.


Can I get professional development credits for participating in this workshop? 

Most likely, yes! Please contact us at so we can discuss your specific requirements.


Who do I contact with questions or concerns? 

Send an email to or call +1 801-251-6150 and someone will get back to you ASAP.




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